Elevating the Art of Digital Menu Boards

Elevating the Art of Digital Menu Boards

Elevating the Art of Digital Menu Boards

Dec 17, 2023

Welcome to the world of digital menu boards, where technology meets creativity to enhance your customer's ordering and overall experience. In this guide, we'll navigate the nuances of designing effective and engaging digital menu board content, focusing on practical aspects like viewing distances, asset and font sizing, and strategic content changeovers. This journey is for forward-thinking quick service restaurateurs aiming to blend functionality with style.

Viewing Distance: The Unsung Hero of Menu Design

Understanding the viewing distance in digital menu design is crucial. It's about how your customer interacts with the menu from various points in your establishment.

Key Insights:

  • Analyzing Viewing Distance: Gauge the average distance from which customers engage with the menu. This understanding is vital for setting the correct font size and image scale.

  • Clarity from Afar: Ensure that your menu is legible from the farthest point of customer interaction. This often means opting for larger, bolder fonts and a clean, high-contrast color scheme.

Sizing Matters: Fonts and Assets

The legibility of your menu directly impacts the customer experience. Selecting the right font size and type is not just a design choice; it's about communication.

Design Considerations:

  • Font Size for Readability: Choose a font size that remains readable from a distance. Test this in a real-world setting for best results.

  • Font Style for Clarity: Opt for sans-serif fonts known for their legibility on digital menu board screens.

  • Color Contrast for Impact: High contrast colors can significantly improve readability, especially in brightly lit or outdoor settings.

Strategic Layout: A Narrative Approach

Think of your digital menu as a visual story. The layout should guide the customer through your offerings in a logical, appealing manner.

Layout Strategy:

  • Effective Hierarchy: Place high-priority items (like specials or popular dishes) in prime visual real estate.

  • Logical Groupings: Organize your menu into coherent categories for easy navigation.

  • Use of Whitespace: Adequate spacing can make your menu feel less crowded and more approachable.

Content Changeovers: The Art of Subtlety

Frequent content changes can be a double-edged sword. While it's tempting to constantly update, it's crucial to find a balance.

Changeover Guidelines:

  • Consistency is Key: Regular customers appreciate a degree of familiarity. Keep your staple items consistent.

  • Scheduled Updates: Introduce changes thoughtfully and preferably during natural transition periods, like different dayparts.

  • Limited Promotional Shifts: Use a dedicated section of the menu for rotating promotions, ensuring they don't overshadow your main offerings.

The Backbone: Technology in Digital Menu Design

The right technology can elevate your menu from good to great. It's about choosing screens and systems that enhance your content.

Technological Considerations:

  • High-Resolution Screens: Ensure your text and images are crisp and engaging.

  • Intuitive CMS: A user-friendly content management system makes control of your menu board network seamless. I recommend Signagelive as a global industry-leading CMS.

  • Screen Durability and Brightness: Especially important for high ambient areas such as food courts or outdoor drive-thru screens.

Compliance: More Than Just a Checklist

Adhering to legal standards, especially regarding pricing and nutritional information, is vital.

Compliance Essentials:

  • Accurate and Clear Pricing: Regular updates and clear display of pricing prevent customer frustration.

  • Displaying Nutritional Information: If required, present this information in an accessible and easy-to-understand format.

All in all

Mastering the art of digital menu board design is a journey of balancing aesthetics with practicality. By paying attention to details like viewing distances, font sizes, and strategic content planning, you can create a digital menu that not only looks great but also enhances your customer's dining experience. Embrace these insights to make your digital menu boards a cornerstone of your restaurant's appeal.